Fractional CMO Services
Marketing is the cornerstone of any successful business. Your market needs to be aware of your business for sales to happen.
Marketing Process
Our cutting-edge marketing solutions are tailored for ambitious, growth-oriented businesses. We follow a streamlined and impactful process that encompasses Research, Strategy, Go-to-Market (GTM) Plan, and Action, with continuous monitoring and reporting.
Research
Unearthing future market trends, conducting competitive and SWOT analyses, and defining brand direction are paramount. We blend external and internal resources to gather the best insights, shaping a robust strategy.
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Strategy
Addressing the why, who, how, and what, we outline the target market, outreach methods, and messaging to fuel growth. Tactical execution and compelling messaging are key components.
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Go-to-Market Plan
Our comprehensive plan encompasses recommended campaigns, tactics, channels, a calendar, and a budget. Calendars can be mapped monthly or quarterly, while budgets follow a scalable model.
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Action and Reporting
For clients seeking further support, we offer optional services to execute the plan until your requirements are fulfilled.
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Additional Services:
Beyond marketing, we provide supplementary services, including Talent Resourcing and Staff Building, Training, Vendor Management, and Partner/Merge/Acquisition Consulting.
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The Process
We have a proven formula that can be delivered within a matter of weeks and ready to deploy: Research and exploration, Brand Declaration, Brand Strategy, a Multi-Channel Plan and Execution. With ongoing evaluation and analytics reporting then adjustments necessary to stay ahead. We are happy to share examples of successful strategic plans we have created for our clients.
